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search engine optimizationSearch Engine Position: Goog

search engine optimizationSEO ARTICLE - Read our latest article "The Secret Powers of Search" that was published in Jill Whalen's High Rankings Advisor Newsletter.

Search has become the hottest topic in marketing, as every day millions of Internet users turn to search engines to help them find what they're looking for. And so each day you must ask yourself: "Can they find me?" Futura Studios specializes in premium search engine optimization. Being first is the goal – as websites with good search engine listings see a dramatic increase in their traffic. Please read the following outline below to better understand exactly what goes into a search engine optimization campaign.

UPDATE: PANDA has striken the web and left webistes in shambles. Here is what to do: Read the following advice from Google itself to help you keep your listings:

search engine optimization TARGET
Our site quality algorithms are aimed at helping people find "high-quality" sites by reducing the rankings of low-quality content. The recent "Panda" change tackles the difficult task of algorithmically assessing website quality. Taking a step back, we wanted to explain some of the ideas and research that drive the development of our algorithms.

Below are some questions that one could use to assess the "quality" of a page or an article. These are the kinds of questions we ask ourselves as we write algorithms that attempt to assess site quality. Think of it as our take at encoding what we think our users want.

Of course, we aren't disclosing the actual ranking signals used in our algorithms because we don't want folks to game our search results; but if you want to step into Google's mindset, the questions below provide some guidance on how we've been looking at the issue:

Would you trust the information presented in this article?
Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
Would you be comfortable giving your credit card information to this site?
Does this article have spelling, stylistic, or factual errors?
Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
Does the article provide original content or information, original reporting, original research, or original analysis?
Does the page provide substantial value when compared to other pages in search results?
How much quality control is done on content?
Does the article describe both sides of a story?
Is the site a recognized authority on its topic?
Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don't get as much attention or care?
Was the article edited well, or does it appear sloppy or hastily produced?
For a health related query, would you trust information from this site?
Would you recognize this site as an authoritative source when mentioned by name?
Does this article provide a complete or comprehensive description of the topic?
Does this article contain insightful analysis or interesting information that is beyond obvious?
Is this the sort of page you'd want to bookmark, share with a friend, or recommend?
Does this article have an excessive amount of ads that distract from or interfere with the main content?
Would you expect to see this article in a printed magazine, encyclopedia or book?
Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
Are the pages produced with great care and attention to detail vs. less attention to detail?
Would users complain when they see pages from this site?

Writing an algorithm to assess page or site quality is a much harder task, but we hope the questions above give some insight into how we try to write algorithms that distinguish higher-quality sites from lower-quality sites.
search engine optimization
Caveat Emptor
Some companies "guarantee" your site a place near the top of a results page. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines. Be careful: If your domain is affiliated with one of these deceptive services, it could be permanently banned from being indexed. Proceed with caution. Read this article from Google to better understand what to look for in an SEO company.

Search Engine Optimizers (SEO) Code of Ethics
Futura Studios is proud to be a member of the SEO Consultants Directory. The SEO Consultants Directory is a select group of highly-qualified SEO consultants and companies that adhere to a strict SEO code of ethics.

Enjoy First-Page Search Engine Results
The ultimate goal is to get "top ten" ranking for a particular keyword or search term. It may take a few months – it may even take several submissions – but by using our techniques you can achieve first-page search engine results for almost all your targeted keywords and phrases.

To learn more please use the form below.
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